Firenzecolor's Master Applicator

Firenzecolor's Master Applicator




Giancarlo Sagasti was born in 1982 in Lima, Peru. He came to the states when he was four years old with his parents and older brother. He has since been residing in Miami, FL. Although he has become the face of Firenze Enterprises and the “Firenzecolor” brand, prior to 2002 he had no knowledge of Venetian Plaster or Decorative Finishes. He began working at an early age and carried many jobs at various companies including UPS, Office Depot, Sears, Walgreens, Garden Ridge, Flagler Dog Track, & etc. Some people have careers that they inherit from their parents but this was not the case for Giancarlo. He simply married into it, literally. In 2002 Giancarlo married the daughter of Firenzecolor’s founder, Armand Hoafat and was soon after taken under his wing. They wasted no time at all. Armand took Giancarlo overseas for extensive training in the Art of Venetian Plaster. This work of art “didn’t come naturally” to him, as he now reflects back on his original samples. However, his passion and respect for the product has led him to become a Master Applicator that has traveled all over the country and across international waters training new comers how to apply this century’s old plaster and has opened the door to new opportunities for him and his family.