Venetian Plaster Newsletter #5 Released

Topics on this newsletter include:


1. What is Green
2. Era A Penello Lime Paint
3. Firenzecolor Crackle Activator
4. Customer Feedback; New York Times Building Venetian Plaster

Click here to download a copy in PDF

And here's a preview:


Era a Penello- a truly versatile Finish
By Paul Hoafat

You may have heard me describe Era a Penello as the poor man’s Venetian Plaster. However, this is not giving the product the credit it deserves. Era a Penello is actually a Lime paint that can be applied as a Venetian Plaster. What I mean is that when you buy a large 20 kg container of Era a Penello it comes as a thick paste similar to Venetian Plaster. The difference is that it does not contain any aggregate or marble powder. Nonetheless, Era a Penello can be tinted and applied with a trowel and polished to a high gloss finish just like fine Venetian.

That is what makes it so versatile. You can apply it as I described above or you can thin it down with water up to 40%, adding color tints and roll it, brush it or spray it on any textured or smooth wall. Era a Penello is a product that’s long lasting, breathable, and best of all, anti-mold. And did I mention it is a “green” product?

In Italy, people do their exteriors with this product. It is perfect for those who like the Mediterranean look with its glorious patinas and classic movements. Lime paint traditionally takes many years to naturally attain that look. So, we have a product called Latte di Calce, which can be tinted with mineral pigments. It can be applied on exteriors as well as interiors. The result is a classic style right out of the pages of a medieval romance novel.

I hope you followed my brief explanation that this is not a “poor man’s Venetian Plaster”. Era a Penello stands on its own as a Venetian Plaster or a Lime Paint with optional color wash.

Venetian Plaster in a Colombian Restaurant

Meet our friend Carlos who had his walls done with Venetian Plaster, Fine Marmorino. Feel free to visit his coffee shop, Bahia's when you come to Miami. Giancarlo shows the smooth walls done with a beautiful Fine Venetian Plaster finish not too long ago. We have multiple locations that can be showcased with fine Marmorino including, the Italian Embassy, New York Times Building, Donald Trump's building, and more. This time we simply decided to share with you what a difference authentic Venetian Plaster can make in a place. If you had to compare the work involved with Fine Marmorino and a paint-based plaster in order to attain this type of finis it would be like night and day! We encourage you to learn more, pay us a visit, take a seminar, or get samples. Firenze Enterprises has been at the forefront of Venetian Plasters even before it was so widely used, and today we have the cutting edge system for the following:

• Color matching
• Exterior Plasters
• Matte Finishes
• Metallic Finishes
• Professional Seminar
• Mineral Colorants
• Low VOC colorants

For long lasting beautiful walls that prevent mold growth and do not have toxic odors use the Firenzecolor line of authentic Ventian Plasters.

Venetian Plaster Newsletter Released

We have the April issue of our Venetian Plaster newsletter. Customers have been very vocal about their appreciation for the newsletters. In this particular issue we cover Some information about what the company is doing to help applicators promote their business better. We also announce a few money-saving deals that should benefit many applicators. Feel free to download the large zip file and contact us if you have any questions or comments. We do have a printed version on glossy paper; if you are not receiving it, contact us with your address and we'll gladly send you a copy.

Venetian plasters Videos

We continue to make the learning and marketing of t his wonderful product called Venetian Plasters. If you haven't found us on youtube then here's the latest venetian plaster video we have posted to our community. We have a few subscribers and a few thousand views dealing with our authentic italian plasters and we decided to post them on our blog. Below is a friend who found us through the world wide web and he simply loved our Venetian Platers. And did you know that we have more than one italian plaster? And we also have variations of finishes utilizing the same product. Well this is the first impromptu customer testimony!

The business of Venetian Plasters can be more than just business!

We wanted to share with you how important our customers are to us. We had small celebration at one of our friend's home. A baby shower for Ashley's soon to come baby boy! We had our friends and customers join us for a wonderful, event-filled time. We had a blast with our families exchanging jokes, playing baby shower games. Firenze has been in the business of Venetian Plaster for more than 10 years and we are glad that it has not been for the sake of selling products. Throughout these years, we have forged a few valuable friendships which in turn have made our business and approach better. We are happy to share Venetian Plasters with a very personal touch that is very rare nowadays. As you come visit us and see the Venetian plaster showroom you may find a few friends you didn't know you had.