Fine Firenze Rivesto Marmorino Application Demonstration

We hope to provide you a useful guide on how to apply this unique product – Fine Marmorino Venetian Plaster. Customers of various experience levels and artistic backgrounds (faux finishers, painters, plasterers, muralists, and more) contact us with legitimate questions such as: What is the difference between this product and so many others out there in the market? What substrates can this Venetian Plaster be applied on?, etc. The following is a product description to answer some of the more common questions:

Italian Plaster called Marmorino is a 99% natural lime based plaster with 42% marble that comes from Italy. Lime is calcium carbonate and that is the principal ingredient for Marmorino. It is crushed, placed in a furnace, heated up to 1800 degrees, loses a percentage of its weight and carbon dioxide is removed in the heating process. It now technically becomes calcium oxide. This calcium oxide as a powder is mixed with a specific percentage of water begins the process called slaking of the lime. After many months, the molecules in the lime gain a uniform order and the aggregate or add mixture such as marble powder is added. For the coarser materials a specific grain of sand is added. There are elements in the production and resins ingredients that remain proprietary to each manufacturer.

Many “Venetian Plasters” on the market are neither Venetian nor Plaster they are American, and are paint. These are thick acrylic paints with color and chalk added as add mixtures. The resulting products are synthetic and are faux finishes. Our lime has a high alkaline content and it acts as a natural anti mold agent on your walls. The product does not emit any toxic fumes or odors. It is harmless to the applicator and to the resident.

Because this product is produced from lime and marble, it will dry back into stone again. This is known as the lime cycle. Lime is the only stone that can be pulverized, liquefied, and after application becomes lime again (calcium carbonate). The shine and polish is natural not reliant on any waxing. The applicator is literally applying what will become rock on the walls. It has the property of absorbing humidity as well as keeping areas cool - natural air conditioning.

A word about coloring lime based Marmorino and Venetian Plasters

There are three different types of tints or colorants that we use in our Venetian Plasters. There are natural/mineral tints that come from the earth and are mixed into the plaster to give a desired color. We also use low VOC tints (Volatile Organic Compounds) which use a biodegradable food additive as a base. Low VOC tints are highly recommended for colors to be consistent when there is a large job that will require dozens of buckets of product. Finally we use universal/synthetic tints that have ethylene glycol as a base. Natural pigments are best in order to keep the Venetian Plaster natural. The coloring will be more challenging to keep consistent when mixing into multiple 5 gallon buckets. The final result is a semi glossy, translucent surface with natural color ranges. Products with high synthetic content affect the product’s translucence and viscosity while being less than natural. Venetian Plaster that has to be tinted to dark colors generally will require additional effort and sealing in order to provide a
three-dimensional wet finish. Venetian Plaster mixed with low VOC tints will maintain the translucence of the product and will produce no toxic odors.

Tip: When applying a dark color continue overlapping with your trowel, this will add movement and three-dimensional depth to the wall.

We emphasize that this is a professional-grade product. Individuals need to receive appropriate training at seminars guided by a certified instructor. After training is concluded, students need to invest time of practicing with products. The hand needs to be trained in handling the trowel. Experienced plasterers should have an advantage in this process due to experience in controlling the trowel. All that needs to be learned is the learning of the proper Marmorino application techniques. Each coat of the application has a way and a method and a purpose in order to produce the final master piece. If one coat is done improperly, it will affect all other coats and repair will be needed. We have produced two DVD’s to demonstrate the basic techniques of Venetian Plaster. Feel free to request one by calling our offices or sending an email.

Applying the three coats:

The first and thickest coat is applied with a stainless steel trowel only; otherwise product can be stained by metal. The product is skim coated or floated over a primed, smooth, level 4 / 5 wall. Do not apply in straight lines and do not go over the same area too many times. After first coat is fully dry (preferably overnight) apply enough material to completely cover the first coat and leave it smooth and unpolished. If necessary, lightly sand high spots and corners with sanding block size 400. Apply thinly and evenly. Do not compress product. The third coat is applied after the 2nd coat is fully dry and the high spots and corners have been sanded down. Apply thin coat with a bit of pressure to allow the product to adhere to 2nd coat. Cover about 4 - 6 sq feet and go back to burnish. Here is where the product will bring out its shine as well as its translucence. Burnish and check by viewing wall from side for sheen and reflection. After the third coat has been burnished and dried, apply the water based impregnation paste. Apply as much as the product with absorb and make sure to wipe off the excess in order to avoid unfavorable results. The impregnation paste is not a wax.

Final Thoughts

We have been educating individuals with much experience and with no experience for more than ten years. We dedicate our time and efforts expanding this business to many more cities in the USA. Contact us with any questions or comments.

The Art of Venetian Plaster Color Matching

I don't think that all customers really understand that when asking for a color match it takes time, including waiting time. They come in (Thinking of paint instead of Venetian Plaster) and pick a color from a chart or even bring their own color swatch to match and get frustrated at the fact that there is waiting time. To get a color match, our Colorists have to go through a process, which takes time and effort.

First, they have to get a kilo of material. Next, they have to decide what type of tints to use. We have mineral pigments, low voc tints, and synthetic tints.

Then, they have to check to see if we have a color on hand close to it. If we do have something, they shoot that formula and if it is necessary, they will adjust it. For example, if a customer brings in a swatch of a burgundy color, we can get a red color that we already have and they add whatever tint needs to be added in order to get to that burgundy. If we don’t have any color that can come even close to the match, our colorists then have to do it from scratch. They have to measure and mix different tints together figuring out how much to add of what tint, to make that color. You also have to know how your colors will react with the lime!

Second, in between the processes they have to do test samples on a board to check the progress. This is crucial because wet material dries 30%-40% lighter!

Third, after getting the color matched perfectly and doing the last test sample, they can now make the material. They have to first input the formula into the computer, then get the amount of Venetian plaster that the customer wants and shoot out the formula into the wet material. After they shoot out the formula and make the Venetian plaster, they have to make sure it looks exactly like the test kilo they made of the color and must make a physical sample of it. If the colorists don’t like it, they then start to tweak the material. When it’s ready, they keep an actual swatch on file under the customer’s name. Doing this helps them know how the color should look if the orders that same color again in the future.

Rome was not built in a day! Neither are color matches. It takes time, but the results can be spectacular. What started out as a color swatch, transforms itself into a large very profitable job that depended on the color being just right.

A Good Deal

We have had such a big response to the current marketing promotion we are having. Everyone loves the postcard we sent out with the valuable coupon on it. What’s not to love? Buy four 5gallon pails of Venetian Plaster and receive a fifth 5gallon pail (untinted) FREE!! PLUS… get a 4 kilo container of Soapstone Sealer FREE, too! Customers are taking advantage of this offer at our Florida and New York location. I had a customer come in yesterday and he bought 4 buckets of Venetian Plaster and got the deal. He was so excited he asked if he could redeem the coupon twice on the same invoice. I told him that wouldn’t be a problem. He bought 8 buckets, got 2 for FREE, and received 2 large Soapstone Sealers FREE! What a great deal! He was so appreciative he couldn’t stop thanking us. It was like watching someone realize they had a winning Play 4 ticket. It’s such a great feeling knowing that you not only met a client’s expectation, but exceeded them as well. If anyone else out there wants to take advantage of this offer email me at sagasti@firenzeenterprises.com and we’ll hook you up.