Venetian Plaster Colors for everyone

I have been working for Firenze Enterprises for over one year and I can say that everyday I learn something new about Venetian plasters. I learn about new and old techniques and about colors that people desire on their walls. Everyday I see at least one new customer come in and ask for a unique color that they obtained from a place, a picture or an item. I know that they spend a long time choosing the color and then changing their minds numerous times. It amazes me to see how people bring unexpected things just to get the specific color they want. For example, a customer brought in a toy red car because he wanted that same red in Venetian plaster. The colorists were able match it and it came out great! I have had customers bring pieces of tile, pieces of cloth, and even a piece of a wall in order to show the exact color they had in mind. It is amazing to see what colors people want done in Venetian plaster.

Eric Yulfo's Story

My name is Eric Yulfo. I am the assistant to the Director of Operations as well as the head of the Sales Department. My journey at Firenze Enterprises started in 2004. I started in the warehouse mixing buckets and worked my way up to where I am today. When I first saw this product, I fell in love with it instantly and I vowed to have it done in my house. The only problem with that was I had to convince my wife. You see, my wife is not a big fan of Venetian plaster. (for the life of me I still can’t figure out why). Her line of thinking was that she didn’t like the idea of having Venetian plaster on the wall for life. I did convince her, however, to let me put Marmorino KS in our master bathroom. To go with the décor in our bathroom, I picked the color Salmon. Once the Marmorino KS was on the wall, she did admit that it looked beautiful. The following month we were remodeling the interior of our home and our kids made it known that they did not want regular paint in their rooms. Knowing how my wife felt about Venetian plaster, I suggested another of our products called Dune. She left it up to the kids to decided for themselves. So their rooms are now done in Dune. One day, while putting on the Dune in my son’s room, my wife asked me for some of our Firenze Primer. I told her where it was and thought nothing of it. At the end of the day I went to take a shower. As I entered our bathroom, I noticed something very different. To my horrified eyes, my wife had painted over the Marmorino KS with a yellow gold latex paint. I yelled out to her, “WHAT DID YOU DO!.” Her answer? The thought of having this on our walls forever didn’t sit well with me, so I painted over it.” I told her that the Marmorino KS was still on the wall. With a smile on her face she looked at me and said, “yes I know that, but at least I won’t see it so in my head it’s not there.” As a result of this experience, I found out that if an individual no longer wants Venetian plaster on their walls, which I still can’t figure out why, they are not committed to it. It will not require labor intensive sanding or anything like that.

About Venetian Plaster Seminars

We prepared theses clips to describe what our seminars are all about. There are people that have misinformed notions about Venetian plaster seminars. They believe that they will learn countless techniques, abstract finishes, mysterious colors and visual marvels. In fact, many seminars are really workshops meant to be more artistic than practical. On the other hand, there is the real world: Where most customers willing to invest thousands will ask for classic finishes. For this you need truly lime-based marble plasters and real life training. Let us know if these clips get the point across. Here is Part 1:

Venetian Plaster DVD outtakes

My name is Raymond Hoafat and I work for Firenze Enterprises, Inc in Miami, and NYC. We import some of the best plasters from Italy and we specialize in Marmorino and lime based plasters.
We have had a great time producing two DVD’s on the application techniques of different plasters. We were going to have it done by an outside company, but they wanted to charge a lot and the process seemed too restrictive. We just bought some equipment and software and produced it ourselves. The First DVD was technically not of the highest quality, but the information contained within is priceless. We did not use a script but used a kind of "stream of consciousness" concept. We have some clips of outtakes from the film that were hilarious. Check out Giancarlo as he follows the cameramans directions to ensure that his sample board is shown in the best position.
We take our business very seriously, but “boys just wanna have fun.”